Southsea Bathing Hut named the south’s ‘best of the best’ retailer

Portsmouth based natural skincare business, Southsea Bathing Hut, has been named Retailer Of The Year in the Johnston Press South Business Awards.


The awards are dedicated to recognising, rewarding and celebrating local businesses in the south of England. Southsea Bathing Hut was shortlisted having won in their local category, and went on to scoop the overall prize at a ceremony celebrating excellence at Brighton’s Grand Hotel.


Samantha Worsey, founder and director of Southsea Bathing Hut, says:


“Winning Retailer of the Year is a huge honour. It is also a spur to keep on growing and improving what we do. We only started trading in April 2015, so to win this award is very encouraging. It shows our small team of three that the quality of what we do really shines through.”


Samantha is thrilled with the exposure this award gives her business:


“We’re a proudly local business, built on an original idea to revive Portsmouth’s lost soap-making heritage. By listening to customer feedback, we’ve developed a whole range of natural skincare from the seaside. Thanks to online sales, our customer base already extends beyond the south of England. But there are many more people to reach. Hopefully, winning this award will help.”


She says there is a real sense of momentum behind Southsea Bathing Hut:


“We have exciting plans for the future and will launch a variety of new products in November. As always, each one will be totally natural and as refreshing, restorative and reviving as a dip in the sea. We are for everyone, anywhere, who wants to take better care of their skin using natural, ethical products. We say, if you switch to Southsea Bathing Hut, you’ll love the way you feel.”


It seems that the awards’ judges agreed.

Portsmouth skincare company is Sourced By Oxfam GB

Southsea Bathing Hut, the Portsmouth based makers of “natural skincare from the seaside” today proudly announced a new partnership. A selection of their products have been selected by Oxfam Great Britain to be sold as part of the prestigious Sourced By Oxfam GB range.


According to Oxfam, “The Sourced By Oxfam GB range is more than just beautiful gifts and delicious treats. This unique product range has been carefully selected by Oxfam’s team of buyers who search the world for pioneering suppliers who put people before profit, and produce quality products with the emphasis on small-scale production and sustainable materials.”


The charity is now selling Southsea Bathing Hut’s Blooming Bath & Shower Oils, Botanical Facial Steam, Vitamin Sea Balm and A Lovely Pot Of Coconuts via its online Sourced By Oxfam shop.


Samantha Worsey, founder and Director of Southsea Bathing Hut, says, “We are incredibly proud to be stocked by Oxfam, which is world-famous for supporting ethical business practices such as Fair Trade. They came to us because they wanted to offer their customers a selection of high quality, artisan skincare products, made in cruelty free ways using ethically and sustainably sourced ingredients.”


Samantha explains, “To be stocked by Oxfam we had to pass stringent checks on every aspect of our business practices. We are one of a small handful of businesses selected for the Health and Wellbeing category, which is a real honour.”


Following a successful and ongoing partnership with Montezuma Chocolates, Samantha notes that this opportunity will bring both her company and the name of her home to another new and diverse audience. “We are thrilled to fly the flag for Portsmouth with our Southsea branded products.”

About Oxfam


As well as being one of the best known charitable organisations in Britain, Oxfam is a global movement of millions of people who share the belief that, in a world rich in resources, poverty is not inevitable. Oxfam’s work includes emergency relief, grassroots community development and campaigning to give a voice to the world’s poorest people.

Southsea Bathing Hut shortlisted for national award


The British Small Business Awards have announced the 2016 shortlist for Micro Business of the Year, and Portsmouth based skincare start-up Southsea Bathing Hut has earned a place.


The Micro Business of the Year will be a company of 2-9 people that has demonstrated strong revenue growth and a product or service of a quality that stands above competitors.


Narrowing down a multitude of entrants into a shortlist of just ten businesses was a tough task. Southsea Bathing Hut have earned a spot alongside companies in a variety of sectors, from PR to recruitment, from agriculture to security. They are the only cosmetics business to be shortlisted.


A representative of the British Small Business Awards noted that the shortlisted businesses “demonstrated an approach to their sector that sets them apart from their peers.”


Samantha Worsey, founder and Director of Southsea Bathing Hut says, “This is a real honour for us. The British Small Business Awards is the leading celebration of the UK’s small business sector, so for us to have been shortlisted is very prestigious. It’s a testament to our hard work over our first 18 months of trading. All those 12-hour days and seven day weeks are proving to be worth it.”


Samantha adds, “Without our loyal customers’ passion for what we do, we wouldn’t have come this far. At the awards, we’ll proudly fly the flag not just for natural skincare, but for business in Portsmouth.”


Following a recent move of their artisan manufacturing operation into Highland Road’s Strong Island Co, this nomination provides further momentum to Southsea Bathing Hut’s growth.


In 2015, its first year of trading, the business was named one of the UK’s ‘100 unsung heroes’ in nationwide shop-local campaign Small Business Saturday, which saw Samantha invited to London to meet the Chancellor of the Exchequer. This year, the company is also shortlisted for The News Retail and Leisure Awards, in the Best New Retailer and Best Independent Specialist categories.


The British Small Business Awards take place in London’s Grand Connaught Rooms on 20th October.

Southsea Bathing Hut and Strong Island join forces


Southsea Bathing Hut and Strong Island Co are thrilled to announce an exciting new collaboration. The creators of natural skincare from the seaside are opening a new base in the home of cutting edge urban-coastal wear.


It’s been a meteoric journey so far for cosmetics entrepreneur Samantha Worsey, founder of Southsea Bathing Hut. The company began with a range of handmade soaps and a small stall at the Love Southsea Market on Palmerston Road in April 2015. Just four months later, it was selected as one of the UK’s 100 Unsung Heroes by national ‘shop local’ campaign, Small Business Saturday. Samantha has presented on business at London’s Excel and for Hampshire Chamber of Commerce, and met the Chancellor of the Exchequer at a celebration of entrepreneurs.


All this time, every product in the ever-growing range – which now includes bath and shower oils, beauty balms, salt scrubs, facial steams and more – has been lovingly made on the kitchen table at Samantha’s Southsea home. Now it’s time to move on.


Southsea Bathing Hut is moving into the Strong Island Co shop at 12 Highland Road, Southsea. The new SBH Soap Kitchen is a room within the shop. The full product range will be available to purchase, alongside a host of other locally produced artwork, gifts and Strong Island apparel.


Samantha has exciting plans for the near future. “Now that we have a home away from home, I’ll be running occasional events for people who love natural skincare. I’d like to offer workshops, to show people how it’s done, as well as some very special and indulgent pamper evenings.”


To celebrate the start of this new chapter in the Southsea Bathing Hut story, Samantha will be on hand in the shop all day to mark their official launch at Strong Island Co. It’s happening on Saturday 6th August, from 10am – 6pm. Visitors can talk to Samantha about her products’ unique benefits, and there will be a free goody bag with every SBH purchase.

SBH Founder to speak at UK’s leading business exhibition

SBH Beach Huts 2

Samantha Worsey, the Founder and Director of Portsmouth-based start-up Southsea Bathing Hut, has been invited to speak at The Business Show at Excel, London.


The skincare entrepreneur will be featured in a presentation by Vistaprint about branding and design tips for small and medium enterprises. The well-known international provider of marketing services wants to spotlight Southsea Bathing Hut as an example of excellence.


Vistaprint say, “One of the key challenges for any small business owner is how to take a great business idea and create a professional looking, and memorable, branding identity.”


Samantha says, “I was delighted to be asked and am really looking forward to the show. Over two days, the event will attract around 25,000 business owners. Many of them will be starting up and seeking advice. I’ll be giving real-life examples of how we developed our unique brand, from the design of our logo to the way we communicate with customers in marketing materials.”


She adds, “When we are trading at shows, people often compliment us on our branding. They love the packaging designs, and the ‘feel’ of Southsea Bathing Hut. It’s wonderful to get feedback like that. I hope I can help to inspire some people setting out on the exciting journey of business.”


It has certainly been quite a journey for Southsea Bathing Hut. In early April, the company celebrated its first year of trading. Just weeks later, on 11th and 12th May, Samantha will share business tips on a stage that will also feature Dragons’ Den star and Founder of Pall-Ex Hilary Devey CBE, CEO of Tangle Teezer Matt Lumb and Lauren Pope, Founder of Hair Rehab London.

SBH leads a morning of inspiration for business owners

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On 26th April, Samantha Worsey, founder and director of Southsea Bathing Hut, was the keynote speaker at Hampshire Chamber of Commerce’s ‘Morning of Business Inspiration.’

Southsea Bathing Hut has enjoyed national media coverage and rapidly grown product lines since the business was founded in April 2015. Samantha spoke about the story so far – from her original inspiration to revive Portsmouth’s lost soap-making industry, through to her experience of developing a unique brand identity.

Samantha’s speech was supplemented with vibrant presentations from the three aspirational business entrepreneurs who won the 2015 heats of MentorMagic, the Chamber’s well-established ‘Dragons’ Den’-style event.

The Return of Pompey Dhobi Dust


Portsmouth’s naval history inspires new laundry soap range.


Portsmouth based natural skincare company Southsea Bathing Hut started with a mission to revive the city’s soap-making heritage. This month, it has released a new product line inspired by that industry’s naval origins.


Dhobi Dust is traditional Portsmouth Laundry Soap. Company Director Samantha Worsey explains, “Portsmouth’s soap industry started by serving the navy, 400 years ago. There were a lot of uniforms to wash. At that time, laundry soap was totally natural; a long way from the chemicals and artificial fragrances used in most washing powder, tablets and liquids today.”


Southsea Bathing Hut’s Dhobi Dust takes its name from ‘Jack Speak’, which is Portsmouth naval slang. ‘Dhobi’ refers to the laundry service on-board naval ships.


Made from minerals and vegan soap flakes, Dhobi Dust is completely natural. It is available in two fragrances. Splendid Blend is described a ‘a fragrant combination of gentle and uplifting floral aromas’ and Ooh La Lavender is a ‘subtle, relaxing and contemporary lavender fragrance’.


Samantha says, “We trialled Dhobi Dust last summer. The response was really positive. People were very happy with the washing experience. Customers have told us there’s no need for a separate fabric conditioner when using Dhobi Dust. We’ve had a lot of people ask us when we’re making more. So we decided to make Dhobi Dust a permanent part of our range.”


Dhobi Dust is currently an online exclusive.  Read more and buy here

Southsea Bathing Hut invited to Downing Street

Samantha Worsey - Festivities 2012

When Portsmouth resident Samantha Worsey started a small business producing artisan bathing and body products in April 2015, she had no idea that she would be invited to meet the Chancellor of the Exchequer by the end of the year. But that is exactly what has happened.


Southsea Bathing Hut has been named one of the top 100 small businesses in Britain. Today, Samantha and other celebrated entrepreneurs are attending a reception at Downing Street, where they will mingle with George Osborne.


‘I’m really proud to have been invited to Downing Street,’ Samantha said. ‘But I won’t just be there to represent Southsea Bathing Hut. I hope to have the chance to to talk about Portsmouth, which has many fantastic locally owned and supported businesses. Look at Albert Road, to give just one example. In modern Britain it’s rare to see so many great independent companies on one street. We can all be proud of that.’


Tomorrow is Small Business Saturday – the national celebration of shopping locally and supporting independent businesses. Back home after her visit toDowning Street, Southsea Bathing Hut will be trading at the Love Southsea Market on Palmerston Road, Southsea and the Etsy Made Local Xmas Market at Aspex Gallery, Gunwharf Quays.

Southsea Bathing Hut chosen by Vistaprint for branding masterclass

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Rose Garden w dish SMALL


A Portsmouth-based small business has been selected by global marketing and printing company Vistaprint to take part in a major branding project. Southsea Bathing Hut, which makes artisan bathing and body products, is one of the 2015 ‘Small Biz 100’ – the list of top small businesses compiled by Britain’s ‘local shopping’ campaign, Small Business Saturday.


As part of their sponsorship of the campaign, Vistaprint will offer a masterclass on ‘How to harness the power of great branding’. Its top brand directors recognised Southsea Bathing Hut as a small business with an interesting story to tell and the foundations of a unique brand identity. They have worked together to explore ideas for developing, defining and expressing the brand. The results will be presented to a live and online audience of small business owners on Wednesday 2 December.


Samantha Worsey, Director of Southsea Bathing Hut, says, ‘This has been an amazing opportunity for us. Luckily, my husband is a freelance copywriter who has written for a number of global brands, so I was able to tap into his expertise in creating our brand. But as a start-up, we do have limited resources. It’s been fantastic to have branding and PR people from a global business offer us new perspectives on how our visual brand can evolve.’


Vistaprint hopes the free one hour masterclass will help other small businesses to consider how they can make an emotional connection with their customers. Samantha will be taking part in the presentation, which will be held at Vistaprint’s UK HQ in London and streamed live online.


For more information, visit:


About Southsea Bathing Hut


Southsea Bathing Hut makes artisan bathing and body products, handmade bathing accessories and coastal interior goods. Every product is lovingly handmade, with original recipes using the highest quality, natural ingredients with the best benefits for skin. Products are never tested on animals and are free from sulphates, artificial colourings, artificial fragrances, chemical preservatives and palm oil. 


About Vistaprint


Vistaprint empowers more than 16 million small business owners to professionally promote their business with quality printed and digital marketing products at an affordable price. A world-class online design studio allows customers to easily customise their products including business cards, marketing materials, signage, promotional products, apparel, websites, digital marketing, cards and stationary.


About Small Business Saturday


Small Business Saturday is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2015 Small Business Saturday will take place on 5 December.